Former Vice President Is More Than an Environmental Crusader November 2015

Posted on November 9, 2015 by Mary Evans

Al-Gore, former US Vice President in an address at the annual Deal Book conference said that he is now employing his environmental concerns to make money for his company, Generation Investment Management. The company doesn’t blindly invest in companies based on their growth. A thorough investigation of the company and their environmental practices is done before a company goes into their portfolio. Not only, his company makes sure of the environmental sustainability of a company, but also the ethical practices of the company are investigated before adding to their portfolio. The way a company treats its employees, the health of the employees and their business ethics are all investigated before being added.

Al-Gore refused to comment on the upcoming Presidential elections but instead spoke on how to be an environmentalist and still make money for oneself in an ethical way. He also spoke about the debate on long term versus short term investments. He said that typically the holding periods for investements were six to seven years but it now has reduced to a mere four weeks. This gives no time to analyze the business practices of the investment. He concluded by stating his belief that long term investments giving the maximum returns.

An Analysis on Which Ads Could Get You More Votes?

Posted on October 23, 2015 by Mary Evans

With the US presidential elections coming up in November next year, we are going to be bombarded with more and more commercials for the leading candidates. With approximately $10 billion USD to be spent on the campaigns, nearly a half of the amount is to be spent on TV commercials. Now a study conducted by Copypop.com, an online website that tests the efficiency of commercials states that emotions play a big factor in influencing audience.

The company polled several ads by leading presidential candidates on the following factors:

How much the ad was liked by viewers?
What emotions were felt by the viewers while watching the ads?
How much emotions were felt by the audience?

Factors like data, statistics were received poorly by the audience and emotions held the audience enthralled. These were the factors concluded as a result of the study by the online site. The site tested six ads from leading candidates and found that the ads that were packed with emotions swung voters. Several voters reflected that after watching ads they were made to change their minds about their choice of candidate. The ads that were most influential in this poll were Bush’s “The Real Donald Trump” and Clinton’s “Family”.

Novak Djokovic Wins US Open for the Second Time

Posted on October 8, 2015 by Mary Evans

A euphoric Novak Djokovic was seen leaping on the tennis court after winning the finals of the US Open against Roger Federer. Djokovic had very little support from the spectators at the Arthur Ashe stadium. The crowd was hoping for one more victory to the 17 time champion Roger Federer who is claimed to be the greatest player in the history of the game by his fans. The match satisfied the adrenaline rush of the spectators and provided thrill each and every minute during the game.

Djokovic was in control of the match right from the beginning with 6-4, 5-7, 6-4, 6-4 and won the game. This is the second time he has won the US open title and it is his 10th grand slam trophy. Djokovic is now ranked world no.1. Djokovic has now managed to reach the finals of all the major tournaments in a single year. Earlier this year, he won the Australian Open against Andy Murray, lost in the finals of the French Open and then beat Roger Federer at Wimbledon. Federer in a separate press statement said that he hopes to bounce back next year for the US Open and is confident to win the title next year. It is to be noted that no other player has won the title at his age.