An Analysis on Which Ads Could Get You More Votes?

With the US presidential elections coming up in November next year, we are going to be bombarded with more and more commercials for the leading candidates. With approximately $10 billion USD to be spent on the campaigns, nearly a half of the amount is to be spent on TV commercials. Now a study conducted by, an online website that tests the efficiency of commercials states that emotions play a big factor in influencing audience.

The company polled several ads by leading presidential candidates on the following factors:

  • How much the ad was liked by viewers?
  • What emotions were felt by the viewers while watching the ads?
  • How much emotions were felt by the audience?

Factors like data, statistics were received poorly by the audience and emotions held the audience enthralled. These were the factors concluded as a result of the study by the online site. The site tested six ads from leading candidates and found that the ads that were packed with emotions swung voters. Several voters reflected that after watching ads they were made to change their minds about their choice of candidate. The ads that were most influential in this poll were Bush’s “The Real Donald Trump” and Clinton’s “Family”.

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