Mary EvansMary Evans

Candidates Nominated for the Ballon d’Or for the Year 2015

Ballon d’Or award is a prestigious award given to the best footballer of the year by the FIFA. FIFA announced the candidates who have been shortlisted for this award for this year. Star of the Real Madrid team, Cristiano Ronaldo and stars of the rival Barcelona team Lionel Messi and Neymar are the front runners for this prestigious award.

It is to be noted that Ronaldo has been awarded this award for the last two years and before that Messi won this award for four consecutive years. Neymar has not won this award yet in his career. Ronaldo and Messi have been nominated for the award for the eighth consecutive year. The winners will be announced in Zurich on January 11th of next year. The three candidates were shortlisted from several other nominations that included a total of 23 players. Ronaldo has scored 48 goals in 51 matches, Messi has scored 44 goals in 54 matches and Neymar has scored 42 goals in 54 matches.

...

Mary EvansMary Evans

Former Vice President Is More Than an Environmental Crusader November 2015

Al-Gore, former US Vice President in an address at the annual Deal Book conference said that he is now employing his environmental concerns to make money for his company, Generation Investment Management. The company doesn’t blindly invest in companies based on their growth. A thorough investigation of the company and their environmental practices is done before a company goes into their portfolio. Not only, his company makes sure of the environmental sustainability of a company, but also the ethical practices of the company are investigated before adding to their portfolio. The way a company treats its employees, the health of the employees and their business ethics are all investigated before being added.

Al-Gore refused to comment on the upcoming Presidential elections but instead spoke on how to be an environmentalist and still make money for oneself in an ethical way. He also spoke about the debate on long term versus short term investments. He said that typically the holding periods for investements were six to seven years but it now has reduced to a mere four weeks. This gives no time to analyze the business practices of the investment. He concluded by stating his belief that long term investments giving the maximum returns.

...

Mary EvansMary Evans

An Analysis on Which Ads Could Get You More Votes?

With the US presidential elections coming up in November next year, we are going to be bombarded with more and more commercials for the leading candidates. With approximately $10 billion USD to be spent on the campaigns, nearly a half of the amount is to be spent on TV commercials. Now a study conducted by Copypop.com, an online website that tests the efficiency of commercials states that emotions play a big factor in influencing audience.

The company polled several ads by leading presidential candidates on the following factors:

  • How much the ad was liked by viewers?
  • What emotions were felt by the viewers while watching the ads?
  • How much emotions were felt by the audience?

Factors like data, statistics were received poorly by the audience and emotions held the audience enthralled. These were the factors concluded as a result of the study by the online site. The site tested six ads from leading candidates and found that the ads that were packed with emotions swung voters. Several voters reflected that after watching ads they were made to change their minds about their choice of candidate. The ads that were most influential in this poll were Bush’s “The Real Donald Trump” and Clinton’s “Family”.

...