English Premier League announced that it was going to eliminate its title sponsors for the next season 2016 to 2017. This move came as a means to project a clean brand free image for the sporting event. It is to be observed that major American sporting events like NBA, NFL do not have a single title sponsor. The English Premier League committee took up this decision as an attempt to project a clean image for the event like several major American sporting Events.
A spokesperson representing English Premier League in a press event announced that Barclay’s the title sponsor for the event had been very co-operative and supportive for all the major decisions of the committee and it had been a great pleasure to be associated with the brand. The league stated that individual clubs still retained their choice to have associations with commercial brands. It is to be noted that the English Premier League went without any major sponsor for the year it was inaugurated. After that they signed a four year deal with brewers Carling.